There is no doubt that buying backlinks is the easiest way to buy your way to the top. It is not cheap, but it can be an easy solution if you require to receive a high Page Rank without spending hours building links by hand. The danger is not in buying links, but in getting carried away. They tend to get sucked in to buying the most links for the cheapest prices. This is usually where things go wrong. Huge time.
Not all backlinks are nice links. There is appears to be this misdirected belief amongst marketers that “the more links the better”. Although this is true to some extent, the fact remains that not all links are nice links. Some back links will harm your site’s Page Rank over help it.
